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management team

  • Pascal CardinalPresident, ecommerce

Before becoming President, ecommerce of mdf commerce, Pascal Cardinal had an impressive and rewarding career. He managed the North American online presence of Guillemot/Ubisoft before heading to California to become an ERP solutions expert at i2. He then returned to Montreal to lead Generation Flash and build the live audio streaming company, Streamtheworld. As founder, he led product and business development, which resulted in the 2010 acquisition of Streamtheworld by Triton Media. Pascal then spent 5 years building the SAAS platform Virtual Paper, which allowed newspaper publishers to easily monetize their content online. From there he was hired by Yellow Pages Group to lead technology and innovation for their adtech division Mediative. Finally, before joining mdf commerce, Pascal was the President and CEO of iPerceptions, a customer relationship management platform. This background allows him to play a key role within mdf commerce.

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