Product Marketing Manager - Ref.: ITT-0075

Laval, QC

Mediagrif is a global leader in e-business networks development and operations. Mediagrif relies on the constant innovation of its employees to fulfill its mission, providing innovative e-commerce solutions to various companies.

InterTrade Technologies Inc., a subsidiary of Mediagrif, is a provider of supply chain solutions supporting the supply chain through managed EDI network services and data catalog/synchronization. InterTrade serves thousands of customers in North America and abroad.

We are currently looking for a Product Marketing Manager (PMM) to join our Product team. Reporting to the Director of Product Management, the PMM is the glue that binds our strategy to the tactics we need to drive success in sales and marketing and to achieve results.

The PMM is the “voice of the customer” within the organisation, carefully researching customer needs and experiences, and is the “voice of the product” outside the organisation shaping the message to help it grow a loyal customer base. As the owner and champion of the customer journey, you will work with a cross-functional team across product management, sales, marketing, and more to drive the adoption and success of new and ongoing products.

Main Responsibilities:

  • Understand and document the market and competitive landscape, buyers and the customer journey, and be strong customer advocate in all interactions within the company;
  • Collaborate with product management and corporate marketing to develop value propositions and clear and concise positioning and messaging that resonate with our target buyer personas;
  • Develop a marketing plan for our product portfolio in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers;
  • Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes;
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan;
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it;
  • Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas; Prepare reports to advise key stakeholders on strategy and next steps.

Required Experience, Education, Skills and Competencies:

  • Bachelor’s degree in business management, strategy, economics, marketing or communications;
  • More than four (4) years of related experience in management consulting, professional services, enterprise SaaS product management or product marketing, strongly preferred;
  • Skilled at creating positioning & messaging, content, sales enablement material, and marketing communications within enterprise SaaS markets;
  • Excellent abilities in storytelling, presenting, writing, research and quantitative analysis;
  • Ability to engage in constructive debate, collaboration with many stakeholders, and articulate direction to a wide audience including executives, team leaders, and individual contributors;
  • Proven success in delivering high quality outcomes in situations lacking complete information;
  • High intellectual curiosity and emotional intelligence required.

With 600+ employees in Canada, the United States and Europe, Mediagrif’s mission is to provide a work environment that focuses on creativity, flexibility and collaboration.

How do we do it?
We hire motivated, passionate team players who aren’t afraid to roll up their sleeves and who take pride in contributing to a common goal.

Our offer is the following:
A flexible work schedule (37,5 hours/week) in a friendly and dynamic environment.

Competitive salaries, a comprehensive group insurance plan as of day 1 and access to an employer-sponsored share purchase plan.

In addition to your vacation weeks, we offer you two (2) personal days, five (5) sick days and get to enjoy a well-deserved paid break during the holiday season.

Mediagrif realizes that quality of life and health is important to its employees and offers free access to its fitness room. Do you prefer Nautilus Plus, Energy Cardio or Idolem Yoga? Our various corporate agreements will save you money!

Do you like socializing? In addition to your daily activities, the social club organizes many activities such as brunches, cocktails, sports activities, etc.

Mediagrif: who are we?
A well-established Quebec company since 1996, we are experts in the development and operation of electronic business networks. Our mission is to offer innovative technological solutions that work!

Here are a few of our brands you may already be familiar with!

Up for the challenge? Please submit your resume to:

Only selected candidates will be contacted, but we thank you for your interest in the company.
Mediagrif applies an employment equity and equality program.

in the challenge?

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